The Practice Acquisition Playbook

Analyze, Strategize, Acquire, & Execute

Brought to you by Practice Advocate

The business plan framework that creates 
the most capable practice buyers

The Practice Acquisition Playbook

Analyze, Strategize, 
Acquire, & Execute

Brought to you by Practice Advocate

The business plan framework that creates the most capable practice buyers

The Problem

When it comes to buying your first dental practice, clinical excellence carries no weight. Sadly, I’ve seen exceptional dentists become insolvent.

The dental brokerage industry operates on a platform that is light on transparency and heavy on bias. Most dental practice valuations are written by the same companies that benefit from commission paid on close. Further, most dental brokerages refuse to negotiate or collaborate with a buyer’s representative. Inevitably, this industry that is built on bias results in a conflict of interest that has you as the buyer at a disadvantage.

Dentists embarking on their first practice frequently lack the analytical skills, acumen, and framework to assess their readiness, critically appraise a valuation, and prepare a business plan that both secures financing and creates a roadmap for their first few years in practice.

The result of this might be:

  • An associate that buys a practice before they are ready
  • ​A purchaser that loses a practice opportunity because they lacked a business plan framework for their lender
  • ​A purchaser that is repeatedly unsuccessful at acquiring a practice
  • ​A buyer that overextends themself leading to financial strain or insolvency
  • ​A new owner that learns the hard way that what they thought they were buying was very different from what they bought
  • ​A purchaser that lacks the necessary direction with customized projections that would have reduced their risk and costly trial and error in the first three years of ownership
The knowledge and resources in The Practice Acquisition Playbook 
can change that trajectory.
The Problem

When it comes to buying your first dental practice, clinical excellence carries no weight. Sadly, we've seen exceptional dentists become insolvent.

The dental brokerage industry operates on a platform that is light on transparency and heavy on bias. Most dental practice valuations are written by the same companies that benefit from commission paid on close. Further, most dental brokerages refuse to negotiate or collaborate with a buyer’s representative. Inevitably, this industry that is built on bias results in a conflict of interest that has you as the buyer at a disadvantage.

Dentists embarking on their first practice frequently lack the analytical skills, acumen, and framework to assess their readiness, critically appraise a valuation, and prepare a business plan that both secures financing and creates a roadmap for their first few years in practice.

The result of this might be:

  • An associate that buys a practice before they are ready
  • ​A purchaser that loses a practice opportunity because they lacked a business plan framework for their lender
  • ​A purchaser that is repeatedly unsuccessful at acquiring a practice
  • ​A buyer that overextends themself leading to financial strain or insolvency
  • ​A new owner that learns the hard way that what they thought they were buying was very different from what they bought
  • ​A purchaser that lacks the necessary direction with customized projections that would have reduced their risk and costly trial and error in the first three years of ownership
The knowledge and resources in The Practice Acquisition Playbook 
can change that trajectory.
What You Get

After supporting hundreds of millions of dollars in dental practice valuations in the Canadian marketplace and facilitating acquisition and sales since 2018, Dr. Sean Robertson has created the go-to resource for dentists who want to buy with confidence.

You’ll be provided with an extensive workbook that you can use (and reuse) for any prospective acquisition you are considering. Not only will this playbook walk you through everything from contemplation to closing, it can be used as your business plan. 

To make things crystal clear, we’ve uploaded the guide in your own portal with brief videos that walk you through the process.

The Practice Acquisition Playbook includes:

"CRAP Detection"
Built on the core principles of “The Three Rights”, you’ll be provided the framework to CRitically APpraise (“CRAP detection”) a valuation and determine the right fit, right price, and validate the right data before you submit your letter of intent.

A Blueprint That Doubles 
as Your Business Plan
Our structured approach and workbook built for dental practice buyers not only elevates your analysis of prospective purchases, but it also serves as the business plan for lender financing.

Personalized Projections
You’ll be able to replace the generic projections from a practice valuation and be able to customize these to your specific goals and skills. This serves as your three year roadmap to follow after acquisition.

Who It's For

The Practice Acquisition Playbook is for dentists purchasing their first practice that want to be their own advocate, be equipped to respond promptly to prospective listing opportunities, and have the tools to build a business plan that turns a possibility into a brighter future.

Designed by a dentist and former owner of a dental practice brokerage, the resource is intended to help those that want...

  • to feel fully prepared for practice ownership
  • ​to know how to calculate an offer price with their income requirements
  • ​to be able to respond to new listings quickly without compromising on their analysis
  • ​to know what a best offer can look like to be as competitive as possible
  • ​to feel confident in the cash flow calculations
  • ​to know they are buying what the valuation says they are buying
  • ​to have a plan to follow after acquisition that sees continued growth and profitability based on their own unique skill set
Who It's For

The Practice Acquisition Playbook is for dentists purchasing their first practice that want to be their own advocate, be equipped to respond promptly to prospective listing opportunities, and have the tools to build a business plan that turns a possibility into a brighter future.

Designed by a dentist and former owner of a dental practice brokerage, the resource is intended to help those that want...

  • to feel fully prepared for practice ownership
  • ​to know how to calculate an offer price with their income requirements
  • ​to be able to respond to new listings quickly without compromising on their analysis
  • ​to know what a best offer can look like to be as competitive as possible
  • ​to feel confident in the cash flow calculations
  • ​to know they are buying what the valuation says they are buying
  • ​to have a plan to follow after acquisition that sees continued growth and profitability based on their own unique skill set
The knowledge and resources in The Practice Acquisition Playbook 
can change that trajectory.
Features You'll Love

The assets of The Practice Acquisition Playbook bring together the intellectual property Dr. Sean Robertson has accrued in advocating for buyers and creating business plans to support financing.

The Playbook

50+ pages of information, process, templates, and spreadsheets that guide you through the process of acquisition from contemplation to closing.

The Playbook

50+ pages of information, process, templates, and spreadsheets that guide you through the process of acquisition from contemplation to closing.

Cash Flow Models

Simple, clear and easy templates to determine your specific income requirements, practice cash flow requirements to “make bank”, and how to verify if the normalizations in the valuation align with what things will look like when you own the practice.

Cash Flow Models

Simple, clear and easy templates to determine your specific income requirements, practice cash flow requirements to “make bank”, and how to verify if the normalizations in the valuation align with what things will look like when you own the practice.

Metrics

The practice metrics you need to know in order to cross validate information and establish legitimacy from the numbers in the valuation.

Metrics

The practice metrics you need to know in order to cross validate information and establish legitimacy from the numbers in the valuation.

7 Levers of Personalizing Projections

How to apply the 7 most significant levers to your clinical capability to create accurate projections that you and your lender can rely on.

7 Levers of Personalizing Projections

How to apply the 7 most significant levers to your clinical capability to create accurate projections that you and your lender can rely on.

Due Diligence By Design

The three-phase approach to your on site due diligence we recommend you perform once you have a signed LOI.

Due Diligence 
By Design

The three-phase approach to your on site due diligence we recommend you perform once you have a signed LOI.

Transition Package

Our guide to support the first day, month, and year of your ownership 
transition that you can use and share with your seller to maximize outcomes for both of you.

Transition Package

Our guide to support the first day, month, and year of your ownership 
transition that you can use and share with your seller to maximize outcomes for both of you.

Ask Our AI

We’ve compiled all of our information and created a searchable “chat bot” that allows you to ask questions and get answers from The Practice Acquisition Playbook knowledge database. This saves having to search through content when questions arise.

Ask Our AI

We’ve compiled all of our information and created a searchable “chat bot” that allows you to ask questions and get answers from The Practice Acquisition Playbook knowledge database. This saves having to search through content when questions arise.

Testimonials
Testimonials

“I cannot speak highly enough of Dr. Sean Robertson and his vast knowledge pertaining to the overall business of dentistry. He is an excellent educator who presents each topic with clarity, intent, and passion.”

- Dr. Roberto Amato

"Dr. Sean was an invaluable guiding voice and analyst in my first venture into practice ownership. He quickly and efficiently gathered information in a practice valuation and broke down all of the key points and factors. I had further questions and ideas about how best to manage the practice and investment in my dental career. Dr. Sean had excellent insight and could frame the future direction of the practice I purchased. I highly, highly recommend his services when venturing into dental practice purchasing.”

- Dr. Vafa Lightfoot

“The knowledge I have received from Dr. Sean Robertson gave me the tools I need to understand the dental market and business of dentistry. It has been instrumental in helping me advance toward my future goals.”

- Dr. Joey Yu

“Dr. Sean Robertson was pivotal in making the purchase of my practice a success. He was so invested in the success of the purchase, he even followed up after the transfer was completed. He was extremely professional, knowledgeable, attentive, and honest. I am extremely pleased to have had such a positive experience as a buyer.”

- Dr. Andrea Carvalho

How It Works

When you purchase The Practice Acquisition Playbook, you get immediate access to all the resources and course materials in your personal portal. The playbook and included extra supplements can be downloaded for your convenience.

In your personalized portal, you'll be given access to resources in PDF format that can be downloaded as many times as you choose along with short videos that walk you through the content. 

The playbook is thoughtfully designed to take you through important questions to ask yourself in the precontemplation stage of buying a practice, how to calculate personal financial requirements and debt service, and how to align your clinical capability with goals of ownership. You'll learn how to create customized projections that function as your roadmap after acquisition and be provided with content to guide writing a letter of intent and staging a successful transition into ownership.

How It Works

When you purchase The Practice Acquisition Playbook, you get immediate access to all the resources and course materials in your personal portal. The playbook and included extra supplements can be downloaded for your convenience.

In your personalized portal, you'll be given access to resources in PDF format that can be downloaded as many times as you choose along with short videos that walk you through the content. 

The playbook is thoughtfully designed to take you through important questions to ask yourself in the precontemplation stage of buying a practice, how to calculate personal financial requirements and debt service, and how to align your clinical capability with goals of ownership. 

You'll learn how to create customized projections that function as your roadmap after acquisition and be provided with content to guide writing a letter of intent and staging a successful transition into ownership.

Whether you’ve got a practice of interest in mind right now 
or want to be fully prepared when one comes along,
The Practice Acquisition Playbook is your roadmap of 
transforming your journey from associate to owner.
Pricing
$3,500

+HST

Whether you’ve got a practice of interest in mind right now or want to be fully prepared when one comes along,
The Practice Acquisition Playbook is your roadmap of 
transforming your journey from associate to owner.
Pricing
$3,500

+HST

FAQ
What if I want one-on-one support in addition to the material provided?
Practice Advocate offers concierge one-on-one support through our Practice Co-Pilot program. You can learn more about our Co-Pilot here: https://practiceadvocate.ca/consultation/
How long do I get access to the materials?
Access to the portal with all resources is provided with a confidential username and password, which remain available for 365 days from the date of purchase.
Can I share the material with a colleague or friend?
No. Access is individual only. Sharing login details or distributing content is not permitted.
Can I use The Practice Acquisition Playbook as my business plan?
Yes. The playbook is designed to take you through the process that creates maximum clarity for you and your lender in your goal to seek financing for a practice of interest. We recommend showing the templated playbook to your lender to ensure the playbook has all the detail they require to support your application.